What we check
Business Information
Make sure your essential business information is accurate and complete.
Categories
Review whether your primary and additional categories accurately represent the business.
Services
Make the services you provide clear to both customers and Google.
Reviews
Build a consistent process for requesting and responding to genuine customer reviews.
Photos & Media
Keep the profile useful and current with relevant visual content.
Profile Activity
Maintain an accurate and active presence.
Google's own guidance recommends keeping Business Profile information complete and accurate, responding to reviews and adding photos and videos. Google says local results are primarily based on relevance, distance and prominence.